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John Bantleman

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The good news about the Big Data market is that we generally all agree on the definition of Big Data, which has come to be known as data that has volume, velocity and variety where businesses need to collect, store, manage and analyze in order to derive business value or otherwise known as the "4 V's." However, the problem with such a broad definition is that it can mean different things to different people once you start to put some real values next to those V's. Let's be honest, Volume can be a different thing to different organizations. To some it is anything above 10 terabytes of managed data in their BI environment and to others it is petabyte scale and nothing less. Likewise velocity can be multi-billions of daily records coming into the enterprise from various external and internal networks. When it really comes down to it, each business situation will be qu... (more)